Nudges

Doing good by doing nothing? The role of social norms in explaining default effects in altruistic contexts

We explore whether the known preference for default options in choice contexts—default effects—occur in altruistic contexts and the extent to which this can be explained through appeal to social norms. In four experiments, we found that (i) …

The evaluability bias in charitable giving: Saving administration costs or saving lives?

We describe the “evaluability bias”: the tendency to weight the importance of an attribute in proportion to its ease of evaluation. We propose that the evaluability bias influences decision making in the context of charitable giving: people tend to …